La planeación de la demanda. Una mirada desde la experiencia en la implementación.

En este artículo, quiero darles a conocer algunos tópicos importantes al entrar en el mundo de la planeación de la demanda, tanto desde el punto de vista de quien requiere planearla, como desde los que tomarán el liderazgo para implementar este tipo de proyecto. Este es un tema que es […]

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De la ciencia ficción a la realidad. Aplicación de ofertas personalizadas a clientes desde la Inteligencia Artificial y el reconocimiento de imágenes.

¿Han visto la película Minority Report? En esta se presentan algunas escenas en las cuales John Anderton entra a un centro comercial y mediante el “Sistema de reconocimiento óptico de la ciudad”, la pantalla de publicidad le saluda por el nombre y luego le hace ofrecimientos personalizados de productos. Para […]

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La oferta perfecta, a la persona correcta, en el momento justo

El uso de herramientas de analítica avanzada permite a las organizaciones desplegar capacidades de “Customer Decisioning” para entregar a sus clientes una experiencia de consumo excepcional, gracias a una mayor relevancia en cada interacción. En la actualidad, los clientes esperan una experiencia perfecta, altamente personalizada y relevante ya sea en […]

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AI: What it is and why it matters in risk management

I recently reacquainted myself with this excellent Executives Guide to AI from our friends at McKinsey & Company. The authors have distilled a complex topic into something easily digestible while avoiding jargon and hyperbole. While not in the CliffsNotes or Bluffer’s Guide category, this Insights article undoubtedly helps the reader […]

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Intelligent realities with AI, IoT and eXtended reality

Virtual reality (VR), augmented reality (AR), eXtended reality (XR), mixed reality (MR), spatial augmented reality, hybrid reality. That’s a lot of new technology and a lot of acronyms for a philosophical concept that has been pondered for millennia: what is reality? An intelligent reality is a technologically enhanced reality that […]

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Pet Peeves and the Grammar Gauntlet

At a restaurant recently, I overheard part of the conversation at an adjoining table. A man with a stentorian voice was complaining about one of his co-workers. “And the worse part,” the man boomed, “is that this guy constantly tries to take credit for my ideas, which you know is […]

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Kann ich etwas für Sie tun? Sechs Beispiele für hilfreiche Data-Science-Methoden

Der Sales Manager kann sich bezüglich des zu erwartenden Jahresergebnisses doch nicht so in Sicherheit wiegen, wie er dachte. Hans Huber aus unserem Callcenter hat eine höhere Wahrscheinlichkeit zu kündigen als Petra Hafner aus dem Controlling. Die Transaktionsverläufe der Kunden 42911, 85022 und 91294 passen ja gar nicht zu deren […]

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SAS Customer Intelligence 360 Meets SAS Viya: Show me the demo

Over the past couple of years, I’ve written about a variety of use cases and value props regarding SAS® Customer Intelligence 360. As powerful as words and images can be, let’s transition to the ultimate show – the demo. In the forty minute video below, observe how SAS Customer Intelligence […]

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When Perfectionism Requires Intervention

I absolutely love helping individuals gain self-compassion. In my mind, it is the skillset that best helps us reach our goals without perfectionism. Self-compassion tends to be a very misunderstood concept such that many people believe that self-compassion means letting ourselves off the hook and making excuses for our own […]

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Self-Service BI com Tecnologia SAS

Autor Convidado: Rui Salsas, Business Analytics Senior Consultant, Mind Source  A utilização de ferramentas tecnológicas de apoio e suporte ao negócio já é um fator de diferenciação com largos anos. Para quem recorre à tecnologia SAS, e são muitos os clientes e parceiros, a realidade do passado era uso do […]

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